The Southern Spoor team consists of a dynamic group of enthusiastic and dedicated people, headed up by industry icon Anita Foxcroft. Having spent several years developing new markets for an international tour operator, Anita founded Southern Spoor Marketing in 1999, initially focusing on hospitality representation within the national and international tour operator market. The company has since grown into one of Africa’s leading hospitality marketing enterprises, setting the benchmark for marketing excellence in tourism, offering integrated communication and sales services within the hospitality industry and other sectors.
Karen Mey joined in October 2002, bringing with her sales experience in several different industries and a passion for tourism. Karen’s role as Senior Account Manager for the corporate, domestic and PCO markets has contributed to positioning Southern Spoor at the forefront of tourism marketing in the corporate sector, extending from the traditional tour operator market.
Trish Faber joined Southern Spoor in 2008 in the capacity of Account Manager, and is responsible for local and international sales for the tour operator market. Trish is a natural sales person and is well respected in the industry. Her strong, driven and passionate personality, coupled with her extensive tourism knowledge, has greatly contributed to increased support for the Southern Spoor portfolio.
Dumi Simelane is a newcomer to the Southern Spoor team having joined in mid-2017. Dumi’s dedication to customer service, enthusiasm and outgoing personality will stand her in good stead in her role of account manager to develop the corporate conferences and groups market.
Southern Spoor has a dedicated PR arm as an extension of its traditional sales offering. Services offered include PR activities, social media campaigns, web sites, newsletters and general trade communication on behalf of the Southern Spoor portfolio.
No matter what industry, a successful company requires passionate people with a determination to be the best at their chosen path. The Southern Spoor Marketing team embraces this philosophy wholeheartedly; always valuing our clients’ needs above anything else, and over-exceeding our clients’ expectations, thereby distinguishing Southern Spoor Marketing as a cut above the rest in the travel marketing industry.