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Southern Spoor Marketing has been active in the tourism and hospitality sector for over 16 years, providing marketing strategies and sales representation to a select portfolio of conference and leisure products, including hotels, lodges and visitor attractions throughout Southern and East Africa.


Our core focus is to provide effective sales and marketing representation that delivers tangible results for our long-standing clients. Together with a dedicated, active sales team, we are able to offer the following sales-related services:

  • Sales and marketing representation, focusing on traditional face-to-face sales calls to an identified target market
  • Sales and marketing programmes, including annual strategies incorporating sales calls, trade and consumer shows, promotions, e-marketing and social media
  • Sales management implementation, assisting with setting up of a sales management plan on behalf of the property which may include working alongside the property’s own sales personnel.

In addition to product representation, we have a fully-fledged PR department, and offer a broad spectrum of brand development and communication services through Southern Spoor Signature. We have successfully launched new products and rebranded existing products, and assisted in creating, shaping and maintaining brands in the tourism, restaurant, hospitality and property markets.

Brand Management

If you would like the best that your product has to offer packaged in a professional and visually-engaging corporate identity, we will work with you to discover and articulate a set of key message points. Our in-house PR team works hand-in-hand with a design studio to create beautiful designs for anything from brochures to websites.

Social Media

Social media has become an integral part of any marketing campaign. We recognise the value of these platforms and keep ourselves up-to-date with the latest developments and technology to offer a dedicated social media service. We are able to set up and effectively manage blogs, Facebook and Twitter accounts on behalf of our clients, and integrate these activities with any other PR and media promotions.

Signature Internet services
  • Website design and development
  • Web development
  • Website hosting services
  • Website maintenance
  • SEO campaigns

With its established relationships across all sectors of the industry, from tour operators to the MICE market, Southern Spoor has the infrastructure to act as a General Sales Agent in South Africa for international tourism organisations. The company also has the capacity to facilitate reservations in South Africa on behalf of its global clients.

PR & Media

We have a dedicated in-house PR and media division which explores all PR and media exposure opportunities.

Signature PR & media services:

  • Compiling media strategies
  • Compiling and disseminating professional media releases
  • Compiling media packs
  • Compiling and disseminating electronic newsletters
  • Conceptualising and organising media promotions and competitions
  • Organising and co-ordinating special events and promotions, grand openings, product launches and sponsorships
  • Compiling and submitting entries to various awards that are specific to the client
  • Organising group and individual media visits
  • Organising media interviews.
Signature branding services
  • Brochures
  • Corporate stationery
  • Electronic stationery and email signatures
  • CD labels
  • Postcards
  • Stickers and packaging
  • Laundry lists and menus
  • Flags
  • Websites (see further details below)
  • Any other promotional material.
Websites & SEO Optimisation

We are able to develop and manage our clients’ websites to ensure maximum hits and effective linking to similar product or sites. We will help you to understand what it takes to get to the top of the search engine rankings and we will create a site that will drive Internet traffic to your website using ethical techniques that are long-lasting.